Strengthen store assortment with Edge products

  27/01/2023 294

Adding a brand to your range for extra turnover sounds logical. After all, the more products, the more likely you can sell it to the customer. But is that as easy as it seems? No, it can only become a success if the brand really adds something to your current range and it is presented in the right way.

The 'good, better, best' principle does not only apply to products within a brand, but can also be applied between brands. Do you currently only offer premium brands in your store? Then consider a brand that is more affordable and whose quality is at least as good.

A brand such as Edge can provide extra turnover, because not everyone wants to pay for an A-brand. Consumers are increasingly price-conscious and often do not see the difference in quality between an A-brand and a cheaper brand.

Good alternative with good margin

Consumers not only have more choice in your store due to the extra brand, but the chance that you will not sell is also smaller. Edge products are good alternatives for certain shortages in the products of A-brands, both for the customer and in the workshop. The quality guarantee can be given by years of experience and intensive contact with the bicycle dealer. In addition, each product is extensively tested and production is not started until the test results meet the strict requirements.

Clear presentation

The more beautiful a packaging, the more it stands out and the faster it is sold. A brand like Edge has also made good use of this. By means of a beautiful, sleek contemporary design in combination with well thought-out shelf fillings for different meters, the brand is clearly and neatly presented in the store.

There are convenient bulk packages for the workshop. In addition, many products can be produced with your own logo.

Complete line Edge

Egde is a complete line of bicycle accessories and parts of affordable quality with a good margin. The wide range includes cassettes, panniers, tires, lighting, locks, saddles, handles and straps. Edge is available exclusively from Gransier Bike Parts.